What is an Ecopreneur?

How to Have a Green Business Ecopreneur Strategy

An ecopreneur is:

  1. Someone who wants to start or already owns an existing business, and
  2. Has or would like to establish eco-friendly, sustainable business practices and products into their business design.

Ecopreneur is a term that describes someone that conducts business in a manner that balances the ecology of management, the market, capital, law, location, media and ownership with the needs of customers, family, community, the natural world, and the global society.

 

There are many names for this type of entrepreneur: conscious capitalist, organic entrepreneur and social entrepreneur to name a few.

 

 Ecopreneurism has experienced enormous growth over the past fifteen years and continues to be recognized as an important part of the nation’s social, economic, ecological and political landscape.

 

 This new breed of entrepreneur listens carefully, explores feelings, gives generously of their time and money, and seeks balance and fulfillment in their lifestyle.

 

They embrace the principles of economy (see biomimicry):

  • recycling everything,
  • fitting form to function,
  • rewarding cooperation,
  • embracing diversity,
  • curbing excesses and
  • tapping the power of limits.

 

They know that whatever challenges may lie ahead, it is likely that there is a model within nature that can be used to find effective strategies to solve it.

 

Ecopreneurs recognize that the secret of abundance lies in the willingness to let the creative process transform themselves and their businesses through connection, communication and concern.

Ecopreneurs are motivated less by fixation on excessive profit-margins and more by authenticity and respect for themselves, their families, community, the environment and humanity as a whole.

 

Like nurturing gardeners, ecopreneurs plan, cultivate, sow, fertilize, and tend their businesses with patience, appreciation and devotion and, in so doing, find the necessary ingredients and tools to develop better products and services that not only serve humanity in the present but begin to intuitively anticipate its needs.

 

They recognize that the products and services they cultivate are meant to provide “nourishment” to humanity.

 

Merging purpose with profit is the great challenge of our times. Ecopreneurs instinctively know that business connects us to each other and, if used wisely, can connect us to a deeper level of our being, to our core essence. The process of growing a business is an opportunity to realign all dimensions and find personal equilibrium between values, goals, beliefs, greater purpose and actions.

 

The awareness of our humanity is an integral part of business and is vital for the work ahead – healing the soul of business. To do this, we need ecopreneurs who are willing to challenge and be challenged, to transform and be transformed. The shift is happening, are you a part of the future of business; are you an eco-entrepreneur?

 

An Ecopreneur Circle group will be starting up soon. Learn more about the Inspired Ecopreneur Circle If you are interested in participating in this group, please contact me at. claritygreen@comcast.net. We’d love to have you join us!